The global cosmetics and personal care industry is slowly but steadily becoming more cruelty-free as time goes by, with more and more consumers becoming educated on the cruel practices and pushing brands to be transparent about their testing process. There’s an increasing movement of consumers looking for “clean,” or cruelty-free beauty and personal care brands, and one of the best things we can do as consumers is become more educated and aware of the brands we’re supporting.
Why Switch To Cruelty-Free?
Animals suffer in labs for the sole purpose of testing products on them. Rabbits, guinea pigs, and mice are the usual test subjects, and these experiments can include painful and harmful testing procedures such as eye irritancy tests, dermal tests, inhalation tests, and skin absorption tests.
The only stipulation to the cruelty-free claim is that it must apply to both the final product and all ingredients — sometimes brands get around this by testing their ingredients on animals before product development, which is still inhumane. When you see a cruelty-free certification logo or find a company that advertises itself as cruelty-free, you know that animals have not been used or sold for experimentation in their testing process, or as part of their ingredient process.
The Body Shop:
It has been against animal testing for decades and has been actively working to help create and change legislation around the world. These are some of the best beauty products out there in the market and has been known for their good quality as well.
e.l.f. Cosmetics:
e.l.f. is completely vegan and cruelty-free, and one of the best ways to go when it comes to cruelty-free and vegan makeup. These products are great for anyone’s budget, and there are so many shades and types, so even if you’re just dabbling in cruelty-free beauty, this is a great start.
Pacific Beauty:
The focus of Pacific Beauty is on vegan skincare and cosmetics. The brand is a popular beauty brand that focuses on making use of natural ingredients. They also insist on using eco-friendly packaging as they minimize their carbon footprint.
Fenty Beauty:
This is a popular beauty brand that isn’t 100% vegan. But they are also certified to be cruelty-free. Fenty Beauty holds a variety of beauty products that are offered and are also a solid ethical bet.
Lush:
Another world-renowned brand, Lush has been an animal-testing renegade for a long time. It makes great handmade, fresh cosmetics and bath products, and is completely cruelty-free and transparent.
You’ll find better products that are safer for you, the environment, and animals, so even if you’re not strictly vegan and cruelty-free right now, it’s a great place to start and a great transition into ethical and vegan beauty.
Changing the Beauty Industry
Becoming a conscious consumer takes time, research, and a lot of new information, but the more research and education that is done by consumers, the better the beauty industry will become. With rising consciousness on one’s appearance and beauty, there is a rise in the beauty products that flood the market. Meanwhile, it is necessary to ensure that these are not conducted at the cost of wildlife, and cruelty-free beauty products must be preferred.
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